Many assume that my Examining Social Media Networks For Brand Value course is all about using social media for business [brand value]. But that’s only half of it. The other half focuses on using social media for personal brand value. Or, as some like to call it: “creating a social footprint.” This week, #nyuSocSat is creating personal brand strategy documents, which will strategically spell out the social brand they’re building out on Twitter, Facebook, Pinterest, Google+ & others. It’s a new assignment, and I have a good feeling about it. Maybe they’ll want to borrow a page from Obama’s social branding playbook?  fastcompany: As of this writing, “Four more years” has been re-tweeted almost 900,000 times and favorited by almost 300,000 people. Here’s what the tweet reveals about social branding:
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Many assume that my Examining Social Media Networks For Brand Value course is all about using social media for business [brand value]. But that’s only half of it.

The other half focuses on using social media for personal brand value. Or, as some like to call it: “creating a social footprint.”

This week, #nyuSocSat is creating personal brand strategy documents, which will strategically spell out the social brand they’re building out on Twitter, Facebook, Pinterest, Google+ & others. It’s a new assignment, and I have a good feeling about it.

Maybe they’ll want to borrow a page from Obama’s social branding playbook? 

fastcompany:

As of this writing, “Four more years” has been re-tweeted almost 900,000 times and favorited by almost 300,000 people. Here’s what the tweet reveals about social branding:

Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.

Dr. William J. Ward, Social Media professor at Syracuse University, from The Rise Of Visual Social Media (via fastcompany)

Fortunately, the best social StratCommers can skillfully do each, depending upon the business goal, audience, objective & strategy. Bring it on!

I’d never heard of Sina Weibo, China’s biggest Twitter-like blogging platform, until I read this tweet from Strategic Communications’ Adam Mayer: Would you pay for #Twitter? #China #nyustratcommhttp://ow.ly/1NYDk0 My response: I’ll pay for NYT, but not for Twitter. Yet. #nyuSocial RT@adam_mayer: Would you pay for #Twitter? #China #nyustratcommhttp://ow.ly/1NYDk0
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I’d never heard of Sina Weibo, China’s biggest Twitter-like blogging platform, until I read this tweet from Strategic Communications’ Adam Mayer:

Would you pay for ?  http://ow.ly/1NYDk0

My response:

I’ll pay for NYT, but not for Twitter. Yet.  RT: Would you pay for ?  http://ow.ly/1NYDk0

When it comes to subway timing, it never fails that I’ll arrive at the station just as the train is departing. Every. Single. Time. But when it comes to course content plans & timing, this web series intro arrives just hours before I’ll be introducing branded entertainment to the Strategic Communications crew. prweek: Diversified Agency Services (DAS), a division of Omnicom Group, has launched a web series chronicling the migration of its critical client data from data centers in Atlanta and Phoenix to a centralized location in Dallas. The webisodes of the IT endeavor at adasjourney.com are shot in reality, documentary format in lieu of more traditional releases or white paper. Porter Novelli, another Omnicom holding, developed the idea for the “Every journey begins with a connection” campaign. Episode one establishes the team, headed by Jason Cohen, DAS chief information officer and includes Jerry Kelly, North American chief information officer; Scott Feldberg, vice president for procurement; and Roz Reich, director of communications.
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When it comes to subway timing, it never fails that I’ll arrive at the station just as the train is departing. Every. Single. Time.

But when it comes to course content plans & timing, this web series intro arrives just hours before I’ll be introducing branded entertainment to the Strategic Communications crew.

prweek:

Diversified Agency Services (DAS), a division of Omnicom Group, has launched a web series chronicling the migration of its critical client data from data centers in Atlanta and Phoenix to a centralized location in Dallas. The webisodes of the IT endeavor at adasjourney.com are shot in reality, documentary format in lieu of more traditional releases or white paper. Porter Novelli, another Omnicom holding, developed the idea for the “Every journey begins with a connection” campaign. Episode one establishes the team, headed by Jason Cohen, DAS chief information officer and includes Jerry Kelly, North American chief information officer; Scott Feldberg, vice president for procurement; and Roz Reich, director of communications.

StratComm success! Why? PBS invites viewers to explore new ideas & broaden horizons by creating thought-provoking content, including documentaries that open up new worlds.

Well, they’ve certainly done a good job with this Reddit micro-doc. So good, in fact, that at least one of my Fall class groups will get to experiment with a soon-to-be-developed Reddit-StratComm project.

Stay tuned for details. And thanks, PBS, for this excellent video.

explore-blog:

New PBS Off Book micro-documentary explores the culture of Reddit, which over the past years has given us such stimulating threads as the web’s most thought-provoking sites and such fascinating subreddits as Today I Learned and Ask Science.

Previous episodes have explored typography, product design, art in the age of the internet, book art and papercraft, generative art, the explosion of animated GIFs, LEGO art, and the art of film and TV title design.

A Pew study finds Twitter use in America is on the rise. Digiday reports that Twitter inked its biggest deal ever with Pepsi. I’m teaching an online section of Examining Social Media Networks for Brand Value beginning Saturday, 6/9. And now this crazy news nugget from the reputable futurejournalismproject? Pinch me. Today’s not going to be so bad, after all. futurejournalismproject: @boonepickens just stunted on me heavy. Via Gizmodo: There has never before been a point in history when a young black guy rich off of Canadian soap operas and luxury super-rap could exchange words with a quasi-eccentric super-rich octogenarian who loves wind power. Now they can—in public. And that, simply, is awesome. Twitter: where world’s collide, and that’s a good thing.
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A Pew study finds Twitter use in America is on the rise. Digiday reports that Twitter inked its biggest deal ever with Pepsi. I’m teaching an online section of Examining Social Media Networks for Brand Value beginning Saturday, 6/9.

And now this crazy news nugget from the reputable futurejournalismproject?

Pinch me. Today’s not going to be so bad, after all.

futurejournalismproject:

@boonepickens just stunted on me heavy.

Via Gizmodo:

There has never before been a point in history when a young black guy rich off of Canadian soap operas and luxury super-rap could exchange words with a quasi-eccentric super-rich octogenarian who loves wind power. Now they can—in public. And that, simply, is awesome.

Twitter: where world’s collide, and that’s a good thing.

I was once a proponent of compartmentalizing personal and professional on social media. I’ve since changed my tune — within reason.  When it comes to Brand EFChandler on Twitter, Facebook or Instagram, for example, I believe in the value of presenting myself as a complete human being vs. a “person with a personal life” and a “person with a professional life.”  The balancing act requires a certain amount of judgement & common sense, and not all networks need to be open.  As those with strong branding chops, I believe that StratCommers need to take the lead in creating blended personal brands that don’t tip too far in one direction or the other. good: The Brand That Feeds: Balancing Personal and Professional on Social Media We got good at social because we weren’t afraid to mix business and pleasure. We attracted an audience because we weren’t shy about tweeting out our favorite Whitney Houston song when we learned of her death. So what happens when the personal gets boxed out on the very networks we pressed our bosses to start using? Engage in the debate on GOOD.is
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I was once a proponent of compartmentalizing personal and professional on social media. I’ve since changed my tune — within reason. 

When it comes to Brand EFChandler on Twitter, Facebook or Instagram, for example, I believe in the value of presenting myself as a complete human being vs. a “person with a personal life” and a “person with a professional life.” 

The balancing act requires a certain amount of judgement & common sense, and not all networks need to be open.  As those with strong branding chops, I believe that StratCommers need to take the lead in creating blended personal brands that don’t tip too far in one direction or the other.

good:

The Brand That Feeds: Balancing Personal and Professional on Social Media

We got good at social because we weren’t afraid to mix business and pleasure. We attracted an audience because we weren’t shy about tweeting out our favorite Whitney Houston song when we learned of her death.

So what happens when the personal gets boxed out on the very networks we pressed our bosses to start using?

Engage in the debate on GOOD.is

Agencies Ditch Blogs for Social Media (Digiday, 5/7/2012) couldn’t have come at a better time. Why? It reinforces my thinking behind incorporating social media (Twitter, specifically) into all future StratComm courses. I’m not ready to ditch the course blogs, though, especially for Strategic Communications and Public Relations Functions & Practices. I’m tweeting & tumbling with the best of them — and I can still compose a longer-form piece of writing. I want to make sure StratCommers can do the same.
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Agencies Ditch Blogs for Social Media (Digiday, 5/7/2012) couldn’t have come at a better time. Why? It reinforces my thinking behind incorporating social media (Twitter, specifically) into all future StratComm courses.

I’m not ready to ditch the course blogs, though, especially for Strategic Communications and Public Relations Functions & Practices. I’m tweeting & tumbling with the best of them — and I can still compose a longer-form piece of writing.

I want to make sure StratCommers can do the same.