Inky Blue Sea Animal Rescue (IBSAR) is a not-for-profit organization dedicated to ending the suffering of abused, abandoned and homeless companion animals in greater New York and Puerto Rico.  That’s the mission statement for now, anyway. And that logo might soon be history, too, if executive director Cassius Divney agrees with results of 24 IBSAR brand audits, the comprehensive midterm submitted by each member of my synchronous online course, Integrated Marketing, a.k.a. #nyuIntMkt.  Conducting a real-life brand audit is no easy task. Doing so via a webcam Discovery Session & online chat adds a whole new dimension that few can claim from their grad school experience. Don’t underestimate the value of both, #nyuIntMkt. All I can say is that Divney is one lucky guy. Agency-led brand audits aren’t cheap, and IBSAR is getting strategic brainpower from 24 professionals. Many of the IBSAR brand audits would easily rival those coming out of NYC agencies. Impressive work, #nyuIntMkt.
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Inky Blue Sea Animal Rescue (IBSAR) is a not-for-profit organization dedicated to ending the suffering of abused, abandoned and homeless companion animals in greater New York and Puerto Rico. 

That’s the mission statement for now, anyway. And that logo might soon be history, too, if executive director Cassius Divney agrees with results of 24 IBSAR brand audits, the comprehensive midterm submitted by each member of my synchronous online course, Integrated Marketing, a.k.a. #nyuIntMkt. 

Conducting a real-life brand audit is no easy task. Doing so via a webcam Discovery Session & online chat adds a whole new dimension that few can claim from their grad school experience. Don’t underestimate the value of both, #nyuIntMkt.

All I can say is that Divney is one lucky guy. Agency-led brand audits aren’t cheap, and IBSAR is getting strategic brainpower from 24 professionals. Many of the IBSAR brand audits would easily rival those coming out of NYC agencies.

Impressive work, #nyuIntMkt.

This is Princess, one of the kitties that lives at Pamper Ur Pets, located across the street from my apartment in Chelsea. I just posted Princess’ photo and this comment on my Facebook page: Why shop at PetCo when I can support the local biz across the street and hang out with Princess? Within 30 seconds — no joke — the Likes started rolling in. Only one other topic generates this kind of attention:  Allie Chandler (my cat). It never fails.  True story: I didn’t need to buy any pet supplies today, but I popped into Pamper Ur Pets for one reason only. I wanted to say hi to Princess. After snapping this photo, a woman told me that she travels all the way from 191st Street on the Upper West Side just to see Princess. Who needs PR, marketing & all that social media hoo-ha? Is Princess (or any other domestic animal) the secret to StratComm success? 
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This is Princess, one of the kitties that lives at Pamper Ur Pets, located across the street from my apartment in Chelsea.

I just posted Princess’ photo and this comment on my Facebook page:

Why shop at PetCo when I can support the local biz across the street and hang out with Princess?

Within 30 seconds — no joke — the Likes started rolling in. Only one other topic generates this kind of attention:  Allie Chandler (my cat). It never fails. 

True story: I didn’t need to buy any pet supplies today, but I popped into Pamper Ur Pets for one reason only. I wanted to say hi to Princess. After snapping this photo, a woman told me that she travels all the way from 191st Street on the Upper West Side just to see Princess.

Who needs PR, marketing & all that social media hoo-ha? Is Princess (or any other domestic animal) the secret to StratComm success?