Inky Blue Sea Animal Rescue (IBSAR) is a not-for-profit organization dedicated to ending the suffering of abused, abandoned and homeless companion animals in greater New York and Puerto Rico.
That’s the mission statement for now, anyway. And that logo might soon be history, too, if executive director Cassius Divney agrees with results of 24 IBSAR brand audits, the comprehensive midterm submitted by each member of my synchronous online course, Integrated Marketing, a.k.a. #nyuIntMkt.
Conducting a real-life brand audit is no easy task. Doing so via a webcam Discovery Session & online chat adds a whole new dimension that few can claim from their grad school experience. Don’t underestimate the value of both, #nyuIntMkt.
All I can say is that Divney is one lucky guy. Agency-led brand audits aren’t cheap, and IBSAR is getting strategic brainpower from 24 professionals. Many of the IBSAR brand audits would easily rival those coming out of NYC agencies.
Impressive work, #nyuIntMkt.