Smart StratCommers can also adopt the principles that CW Anderson espouses here. Oh, wait … isn’t that what they call content marketing? Or brand journalism (click for short brand journo video).
Yup, we’re all publishers & editors. The Church/State boundaries have lifted. Cross them responsibly & ethically.
CW Anderson on new ways of reporting (hint: cite gadflies)
In this video, CUNY Professor CW Anderson tells us why reporters need to change the way they see themselves and their work. In the past, he says, reporting was a fairly routine job — you knew who knew what, and you were the one who broke the story. But anyone working in a newsroom today, he says, has to consider the gadflies. We’ll upload more videos on this topic and others from our talk with Chris over the next few days.
CW Anderson is an Assistant Professor of Media Culture at CUNY, where he teaches Entrepreneurial Journalism and covers topics such as journalism’s place in culture and changing definitions of the “audience.” He regularly blogs for Nieman Lab and The Atlantic, and his book Networking the News: The Struggle to Rebuild Metropolitan Journalism, 1997-2011 will be released later this year by Temple University Press.
