#nyuSocSat LookBook

I’ve said it before, and I’ll say it again. My Fall Examining Social Media Networks for Brand Value crew (a.k.a. #nyuSocSat) may be the wackiest group I’ve had at NYU-SCPS. And I say that with complete respect & admiration.

Every Saturday I was fired up, the group was engaged & the whole experience boiled down to a lot of fun. And thanks to Silvia Zohm, I now have my first class nickname: Teach. 

A round of applause for the #nyuSocSat social media marketing agency teams.

The # (Hashtag) Team
Peter Scalici, Rory Bernier, Eleanora Giorgio
2013 launch of Hugo Boss Red 

K-Cubed
Kathia Okada-Belen, Katija Koehler, John Kennedy
Mr. Vino Wine & Spirits, Mr. Vino’s Cucina 

The Bomb Girls
Silvia Zohm, Yvette Chavis, Monique Mallory 
The Rachel Hanfling Project
 

CEN Consultants
Cristina Landes, Navjot Khalsa, Erica Laudon
Launch of 2013 VW Beetle
 

Agency A.R.T.
Avanti Handa, Ricardo Munhoz, Tanya Leedekerken
#coneypainting project
 

SocMedMktg Intensive 2012: Agency Report

The 2012 Social Media Marketing Intensive featured an “official” M-F, 9 a.m. - 5 p.m. schedule. I’m not sure how they managed the 5 p.m. - 9 a.m. timeframe, but they must have been working the overnight shift.  This crew turned out six impressive social media marketing plans that would give NYC agencies a run for their money.

Introducing the “non-camera-shy” project teams:

Agency: J(MC)2 Consulting Group
(l.tor.: John Kiker, Courtney Bowe, Craig Philkill, Mari Takamura, Maia Esterkin)

Program: In response to the Aurora, Colorado shootings, less than a week later, J(MC)2 Consulting Group pitches the NYC Dept. of Education (NYCDOE) to create a social “movement” that ensures the safety of the city’s children in a time of crisis.

Agency: J2AMS
(l.tor.: Sara Boden, Mary Ellen Swanekamp, Jessica Mok, Jose Maria Lievana, Angelo Banchero)

Program: J2AMS develops a six-month program that promotes Brooklyn-based (Williamsburg) Mast Brothers Chocolates as an entertainment option for locals & tourists as part of an effort to generate higher tasting tour traffic & increase chocolate bar sales.

Agency: SocialEngine
(l.tor.: Ilene Ritz, Fiona Rawlinson, Paolo Gabriel Falcone, Elsenoor Koppenberg, Gabriela Palomoa)

Program: During a six-month campaign, SocialEngine will build awareness of the new BMW I8 plug-in hybrid with current BMW drivers & BMW brand advocates, and schedule 2,000 test drives that will result in a sales conversion of 2.5%.

Agency: Seven Heaven
(l.tor.: Liubov Kholov, Vivian Núñez Antía, Caio Chaim, (Yours Truly), Liudmila Тереkhоvа, Claudia Rodriguez)

Program: Seven Heaven creates a six-month program that aims to increase overall social media presence for the NYY Steakhouse brand & increase restaurant sales by 30%.
 

And the “camera-shy” project teams:

Agency: Fusion 5
(Richard Bistrong, Stefanie Edinger, Emnet Jonsson, Tuna Kabadayi, Clara Schwabe, Jeff Smith) 

Program: By popularizing the idea that customers deserve the Magnum Mint ice cream pleasure, Fusion 5 proposes to create a higher social awareness & increase sales of Unilever’s recently launched Magnum Mint ice cream by 30%.  

Agency: Purpose Media
(Curt Anderson, Nagore De Los Rios, Jerly Marquez, Lisa Steinhardt, DeAnn Steinhorst) 

Program: Purpose Media proposes a six-month social media program to launch a comprehensive Patient Support Program for “Sanitas’” newly approved weight loss drug, “Curbana.” The Patient Support Program will generate CURBANA awareness & encourage appropriate patients to ask doctors for a prescription.

whatshouldwecallsocialmedia: WHEN I GET RETWEETED. OK, this reaction is a bit dramatic, but I was happy to see this tweet get a heavy number of retweets on Friday afternoon, over the weekend and even today:   Social is no longer a side-show. Social is THE show. — @RebelMouse Founder Paul Berry Paul Berry was the final live speaker for last week’s Social Media Marketing Intensive.
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whatshouldwecallsocialmedia:

WHEN I GET RETWEETED.


OK, this reaction is a bit dramatic, but I was happy to see this tweet get a heavy number of retweets on Friday afternoon, over the weekend and even today: 
 

Social is no longer a side-show. Social is THE show. — @RebelMouse Founder Paul Berry

Paul Berry was the final live speaker for last week’s Social Media Marketing Intensive.

Earlier this spring, I had a good reason to celebrate a success. I felt so good that I wanted to dance around my apartment. So I played this song, one of the top songs to celebrate, according to Success Magazine’s Facebook community.  

Today, there’s another good reason to celebrate. I want to celebrate the success of these 11 incredibly talented, hardworking, dedicated & patient NYUSCPS graduate Strategic Communications students who do their final group projects tonight:

Cliff Anglade, Debra Bush-Ford, Claudia Castaneda, Nat Garzon, Hiro Goto, Lukasz Karwowski, Hector Leon, Adam Mayer, Argentina Rosado, Aliana Soto & Josi Sprott.

Katie Perry’s Fireworks is also on Success Magazine’s list. Given the heat wave, I thought, “why not?” Plus, there’s nothing wrong with a little bubble-gum pop.

Best of luck, StratCommers. I thoroughly enjoyed our time together. And I’m sure you’ll all now agree that strategic communication is far more than a corporate memo.


StratComm LookBook #5

The StratComm Agency: (l. to r.) Hiro Goto, Aliana Soto, Hector Leon & Cliff Anglade make up Fresh Approach, aka Aliana & her Boyfriends, a hypothetical strategic communications firm they created & branded for the NYUSCPS StratComm final group project.

Their Objective: Develop & present a comprehensive B2B communications program for the launch of Wacha, a brand new U.S.-based green tea distributor.

My Gut Instinct: Be afraid. Be very afraid.

I wanted to thank you for your excellent presentation on strategy last week at the PR summer institute.

Strategy, as you well know, is an elusive, abstract concept that’s difficult for students to grasp much less to actuate in their communication campaigns. But your presentation clarified it considerably for the students (who gave you unanimously high ratings in their evaluations).

— Mel Ehrlich, faculty leader for the NYUSCPS Public Relations Strategy & Execution Summer Intensive. 

After a colorful week featuring the Blue Screen of Death & Pink Eye, reading this email after a two-hour “Take Me Away” nap is just what the doc ordered.

Think of StratComm planning like birth order. Objectives are the oldest children. The responsible ones. The ones with vision and expectations from others. Tactics are the youngest children. They’re often spoiled. They get to play, have fun & experiment with the latest toys & electronics. Strategies are the middle children. They’re often misunderstood for all kinds of reasons.  This morning, I’m doing a guest lecture for the Public Relations Strategy and Execution Summer Intensive. My topic: The Public Relations Strategy. 
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Think of StratComm planning like birth order.

  • Objectives are the oldest children. The responsible ones. The ones with vision and expectations from others.
  • Tactics are the youngest children. They’re often spoiled. They get to play, have fun & experiment with the latest toys & electronics.
  • Strategies are the middle children. They’re often misunderstood for all kinds of reasons. 

This morning, I’m doing a guest lecture for the Public Relations Strategy and Execution Summer Intensive. My topic: The Public Relations Strategy.