Many assume that my Examining Social Media Networks For Brand Value course is all about using social media for business [brand value]. But that’s only half of it. The other half focuses on using social media for personal brand value. Or, as some like to call it: “creating a social footprint.” This week, #nyuSocSat is creating personal brand strategy documents, which will strategically spell out the social brand they’re building out on Twitter, Facebook, Pinterest, Google+ & others. It’s a new assignment, and I have a good feeling about it. Maybe they’ll want to borrow a page from Obama’s social branding playbook?  fastcompany: As of this writing, “Four more years” has been re-tweeted almost 900,000 times and favorited by almost 300,000 people. Here’s what the tweet reveals about social branding:
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Many assume that my Examining Social Media Networks For Brand Value course is all about using social media for business [brand value]. But that’s only half of it.

The other half focuses on using social media for personal brand value. Or, as some like to call it: “creating a social footprint.”

This week, #nyuSocSat is creating personal brand strategy documents, which will strategically spell out the social brand they’re building out on Twitter, Facebook, Pinterest, Google+ & others. It’s a new assignment, and I have a good feeling about it.

Maybe they’ll want to borrow a page from Obama’s social branding playbook? 

fastcompany:

As of this writing, “Four more years” has been re-tweeted almost 900,000 times and favorited by almost 300,000 people. Here’s what the tweet reveals about social branding:

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    Many assume that my Examining Social Media Networks For Brand Value course is all about using social media for business...
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    Exploring Obama’s powerful social media brand
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