The StratCommers

Creating events, attending conferences and throwing parties all fall under event marketing. And event marketing is another tool in the StratComm toolbox. The same rules apply: set your goal, pinpoint your audience & go after them.

Most important?

“The difference between a good and a truly great event is attention to detail. It is having a point of view that steps outside of what you’ve seen before.”

fastcompany:

What will differentiate Googa Mooga? “The difference between a good and a truly great event is attention to detail. It is having a point of view that steps outside of what you’ve seen before,” says Goodstone before Mayers cuts in, “The big pig that’s going to shoot fire out of it? We didn’t have to do it. But we want to. And the fact is, we’re doing it because we can. Because if you have the opportunity to make peoples’ jaws drop, and exceed their expectations? That’s a really cool thing.”

The people that brought you Bonnaroo have cooked up a new Brooklyn festival that unites food and music. Read on->