“Just as we teach our children how to ride a bike, we need to teach them how to navigate social media and make the right moves that will help them. The physical world is similar to the virtual world in many cases. It’s about being aware. We can prevent many debacles if we’re educated.” — The Truth About Kids And Social Media (via fastcompany)
Don’t try to be original, just try to be good.
- Paul Rand
James Ku & teammate Christie Susko of #nyuAdvSM-Thursday present an alternative to a 2012 botched McDonald’s social media marketing program for their final presentation.
Introducing #FavoriteMcShake, a program that targets health-conscious Millennials with an interest in active lifestyles and a taste for fruit or veggie smoothies.
The best response when students — especially those of the grad student variety — claim that they’re too busy to complete projects.
Good life-advice in this fine addition to Tyler Adam Smith’s ingenious project, 100 Books That Should Be Written: Busy Is a Decision by Debbie Millman, a title borrowed from her very real synthesis of 10 hard-earned life lessons.
Luckily, Millman did write an actual book, and a most excellent one at that, of illustrated wisdom on life.
In the case that I sleep through the #nyuAdvSM-Thursday final presentations, let me wish you all the best of luck now. You’ll do great.
— Allie Chandler
Spring PR2.0’er Danielle Praport, owner of Zaria PR, sees her tweet rise to to the top of the heap in New York Magazine’s article, Compliments, Complaints, And More from Day 1 of GoogaMooga.
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Whether you call it stalking or social listening, you do it to learn what’s going with your audiences (or, in real-life terms, ‘your people.’) The general rule is this: Listen before you speak.
For example, if the Blogging Workshop’s Mary Aracena didn’t create this post for A little bit of M , I wouldn’t know that she nabbed the job she was interviewing for last week. Congrats, Mary!
On the first night ofclass, I asked Mary, “What does A little bit of M want to be when it grows up?’ The question inspired a lot of thought on Mary’s part, including a tagline overhaul: Lost My Mind. Found Happiness.
So, Mary, where are you with that ‘growing up’ thing? A new job & and a polished-up attitude are certainly major steps. So does this mean that we’ve just read the final chapter of A little bit of M?
Something tells me that this is just the beginning. You Saturn probably won’t complete its return that fast.
Barry Hott of Likeable Media takes on the buzziest of all social media buzzwords: ROI.
“Whatever one does, the inner shmuck never quite goes away.” — Alain de Botton (via nevver)
(via nevver)