Behind Facebook’s Rose-Colored Glasses
Griffin Cottle is a former Examining Social Media Networks student now enrolled in Leveraging Social Media for Public Relations.
Social is supposed to be all about keeping it real. As he explains in an intro to his classmates, Griffin doesn’t think that’s always the case.
I think my least favorite social platform is Facebook, which I just deleted.
I think it’s because it’s both (1) all about ‘me’; and (2) it’s unrelentingly, unbelievably optimistic.
The stories that people share are all positive and incredible, and from knowing the people in real life I can say for sure, and not to be a total downer, that they bear no resemblance to reality.
Since the only use I could find for it was self promotion, I disconnected.
On Valentine’s Night, I experimented with a thematic Snapchat Story featuring short video clips from some of my favorite cheezy love songs.
The story will start disappearing soon, but I took screenshots of some of the highlights.
Whatever You Are, You’re Not a Publicist
Two-time former student Monique Mallory is a longtime PR vet who once self-identified as a publicist. As a native Southern Californian, three things pop in mind whenever I hear that word: red carpets, bleach-blondes & clipboards.
Thankfully, Monique is now in the position to ditch the old-school title after beefing up her digital/social skillset in the NYU-SCPS Digital Media Marketing Certificate program. That’s when Monique hired me to help revamp her digital fingerprint, beginning with the LinkedIn profile.
Behind Facebook, LinkedIn is the most widely used social networking site out there. LinkedIn represents all-things ‘social media & your career’ and some analysts predict it will become a mammoth business publisher that could erode the futures of Forbes, Fortune and Bloomberg Businessweek.
Monique is a role model for mid-career professionals who mask their fear of social media in sentiments like “social media is stupid” or “Facebook is going down soon.” That’s because Monique embraces digital/social as add-on skills that transform her traditional PR talent into something fresh, shiny & new again.
Eat your hearts out, Millennials, because Monique knows search engine optimization, search engine marketing, web analytics and she was a Google+ early adopter, a qualification that makes her highly desirable. “Google+ Expert” is one of 2014’s new hot job titles.
Don’t forget her traditional PR talent that never goes out of style, things like relationship building, media relations and a long list of placements at virtually every print & broadcast outlet that’s been around for the past two decades.
Add to this Monique’s community management know-how, a talent that she developed all on her own over the past few years by [voluntarily] participating in Google+ Fan Communities. Today, she co-manages more than a dozen Google+ pages & digital communities for her favorite TV shows & music genres, such as True Blood, Game of Thrones & I Love 80’s Music.
Over the next few days, we’ll be wrapping Monique’s revamped LinkedIn profile. Thanks to social media, we’re showing that she’s far more than a publicist. Monique’s an independent business owner & proven PR pro who manages digital communities with the same TLC that she uses with the news media.